About
Your in-house content team, powered by AI
Maplevora exists to help Canadian brands scale content production without sacrificing quality or hiring full-time teams.
Founded in Toronto in March 2023 by two ex-agency strategists tired of watching clients pay $8,000 for a single white paper. We spent six months testing every major AI model, built a QA process that catches hallucinations and generic phrasing, and launched with four pilot clients—all still with us today.
Every project starts with a brand voice workshop where we analyze 10–15 of your best pieces and encode tone, structure, and vocabulary into reusable prompt templates. Drafts are produced by GPT-4 or Claude, fact-checked against primary sources, then edited by a Canadian writer who specializes in your industry.
Our path
- 2023Founded in Toronto with four pilot clients and a custom GPT-4 prompt library
- 2024Expanded to bilingual services; delivered 8,200+ content pieces across 31 clients
- 2025Opened Vancouver studio; launched video script and storyboard service line
- 2026Partnered with Ahrefs and Descript; now serving 47 brands coast-to-coast
What we stand for
We hit 48-hour turnarounds by using AI for first drafts, not by skipping fact-checks or revisions. Every asset passes through three quality gates before delivery.
Fixed-price packages with no scope creep. You know cost, deliverables, and deadline before we start. Revisions capped at two rounds to keep projects moving.
AI is a tool, not a replacement. Our editors catch tone drift, verify sources, and rewrite sections that sound generic. No content ships without human approval.
We understand the bilingual market, regional nuances, and compliance requirements (CASL, accessibility). Our team spans Toronto, Montreal, and Vancouver.
I spent seven years at Wealthsimple and Shopify running content teams before realizing that 60% of our process could be automated without losing quality. Maplevora is the studio I wish I'd had access to back then—fast, transparent, and ruthlessly focused on results.