Self-assessment

Content Readiness Self-Assessment

Answer 12 quick yes/no questions to see how prepared your team is to scale content production. Takes 90 seconds. You'll get a score and specific next steps based on where you are today.

1. 01We publish at least two blog posts or articles per month consistently.

   NoRarelyMostlyYes

2. 02We have documented brand voice guidelines that writers actually reference.

   NoRarelyMostlyYes

3. 03Our content calendar is planned at least 30 days in advance.

   NoRarelyMostlyYes

4. 04We track keyword rankings and organic traffic in a tool like Ahrefs, SEMrush, or Google Search Console.

   NoRarelyMostlyYes

5. 05We repurpose each long-form piece into at least three other formats (social, email, video).

   NoRarelyMostlyYes

6. 06We have a central repository (Notion, Airtable, or CMS) where all content assets are stored and tagged.

   NoRarelyMostlyYes

7. 07We conduct quarterly content audits to identify gaps and refresh underperforming pieces.

   NoRarelyMostlyYes

8. 08Our team uses AI tools (ChatGPT, Claude, Jasper, etc.) at least weekly for drafting or research.

   NoRarelyMostlyYes

9. 09We measure content ROI using metrics like cost-per-lead, conversion rate, or attributed revenue.

   NoRarelyMostlyYes

10. 10We have a documented approval workflow with clear owners for each stage (draft, edit, publish).

    NoRarelyMostlyYes

11. 11We A/B test headlines, email subject lines, or CTAs at least once per quarter.

    NoRarelyMostlyYes

12. 12We publish bilingual content (English and French) or have a localization process in place.

    NoRarelyMostlyYes